Expressionless EXPRESSIONS

Is it just me or is the sign at EXPRESSIONS an oxymoron or what? The building is beige and the sign is beige. Paint the sign already! Give it some EXPRESSION! Don't get me wrong, I do love the food in there and the cheeses and teas and the stuff... Some people don't even see the sign it blends in so much. Paint it red or orange or do a Jackson Pollock, just express yourself, please.